Billie Razors
Client
Billboard CAMPAIGN
Project
Strategist & Art Director
Role
The Ask
How can we empower people to feel confident in their shaving choices?
The Big Idea
Billie’s razors are The Sharpest Choice for physical performance and empowered decision-making.
The Problem
Shaving brands have historically made women feel like hair removal is a requirement, not a choice.
The Solution
We celebrate your right to choose if, when, and how you shave. And when you do? Our razor is ready.
American Advertising Award given by American Advertising Federation
Out of Home — Outdoor & Transit Advertising Campaign
Client: Billie
“The Sharpest Choice” Campaign
Credits: Hayley Elder, Art Director & Strategist | Raquel Hawkins, Copywriter | Jay Adams, Creative Director/Professor