Overview:

Founded as a self-run passion project in 2020, with an intent to create joy when there was none during the pandemic.

Market Position:

The company is trying to break-through the small-batch ice cream sector with unexpected flavors and a heart for artistic expression.

Vision:

To expand our reach into restaurants and markets to ultimately turn this passion project into a full-time business.

“97% of Americans love or like ice cream. ”

• Broader trend where people are more inclined to indulge in comfort foods regardless of the T.O.Y.

• Rise of seasonal limited-time offers contributing to the expansion of i.c. consumption across the calendar year.

• A growing demand for artisanal products, especially those that highlight: sustainability, quality and originality.

18,000+ ice cream shops across America with 3005 located in NY making a grand total of 7.2B revenue

• Demand for experiential eating is driving competition, with customers seeking unique flavors and Instagram-worthy presentations.

• Ice cream becomes more accessible through digital platforms and delivery services.

• National chains/ larger competitors offer lower prices + more variety, which puts pressure on micro shops, but consumers are increasingly favoring local, craft, and sustainable brands, which allows spaces to carve out a loyal following.

“75% of global consumers are positive to try new and exciting ice cream experiences”

• Adults are more adventurous in their ice cream selections, willing to try new and innovative flavors.

• Trends suggest that standing out through unique flavors, aesthetics, and engaging storytelling can help attract attention in NYC’s competitive ice cream market.