Unofficial ice cream company

Client

brand Strategy

Project

Strategist

Role

The Ask

What started as a self-run passion project in 2020 is now aiming to partner with restaurants all over NY with a bold, brave, and relatable brand strategy.

Flavor as an art form

Unofficial Ice Cream Company is breaking through the small batch ice cream sector with unexpected flavors and a heart for artistic expression.

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New Beginnings

Since launching the new brand identity, website, and Instagram strategy— viewership and followers have increased, and Unofficial secured a permanent freezer spot at Ludy Cafe.

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