Heritage Nesting Co.
Client
Brand identity + web Design
Project
Creative Strategist
Role
The Ask
Break through the estate sale market with transformational, client-focused branding.
WHO is heritage Nesting Co?
An organizing, downsizing, and estate sale provider with a mission to honor memories while creating space for what’s next.
In a shifting economy, estate sales are bringing different generations together, from vintage lovers to treasure hunters to antique collectors, they’re all sharing the same excitement for giving old things new life— for a bargained price.
Research & Strategy
Those experiencing major life transitions later in life and seeking estate sale services are typically over the age of 70 or they’re adult children of the homeowner. Because of this, the text size is intentionally large, the user experience is friendly, and pages are kept concise.